Little Borrowed Dress Increases Beyond Bridesmaids Dresses as Union Station

Little Borrowed Dress Inc., a startup that rents cheap bridesmaid dresses uk, is rebranding as Union Station, adding products for men, and focusing on brides as the central decision maker, all to stay competitive in the busy weddings sector, according to the company’s founder and Chief executive Corie Hardee.



The company has already outfitted about 20, 000 bridesmaids, after starting space leases in 2012. It has about 8, 000 dresses, all manufactured in New York’s garment center, in inventory for booking out in 2010. The startup reached cash-flow positive in February, Ms. Hardee said, and is now broadening its product vision, even as it contemplates raising a string A round. Although the New york startup launched to make the lives of bridesmaids easier, and its central style of booking bridesmaids Lace Tank Top Knee Length A Line Bridesmaid Dress remains, the business is now geared more to brides themselves, Ms. Hardee said. “We realized that brides are really the ones that we are serving, ” she said. “A lot of times, if you are a bridesmaid, you will just do what you are told. ” Even so, in about 10% of cases, Ms. Hardee said, bridesmaids forget to order a dress or don’t get right, which can upset the bride.

 To it end Union Station is adding an attribute on its website, to launch on Friday., allowing a bride to register her bridesmaids, and then the new York startup itself takes on the signs and follow-ups. The groomsmen accessories, such as bow ties, come from the same motivation: satisfying the bride who often wants to color-match items at the wedding, according to Ms. Hardee. Union Station is operating in an increasingly busy space. Lover. ly, for example, another New york startup, recently came out with its distinct affordable bridesmaids dresses, albeit for sale, not for rent. Black Tux, a tuxedo rental startup, raised a $2. 6 million round last year.

 Ms. Hardee said she is focusing Union Station on a bride who “doesn’t want wedding planning to be her full-time job. ” She added that “we see a lot of the remaining portion of the industry overwhelming her with options and obligations, ” as well as expensive products. Union Station dresses range from about $50 to $75 to rent and about $150 to $200 to buy. There are about 9. 5 million bridesmaids each year and they spend $2. 24 billion on bridesmaids dresses, said Ms. Hardee based on data from industry tracker Wedding Report Inc. Union Station raised $2 million from outside investors, with List Efforts being the largest. Other investors include Andreessen Horowitz, Launch Capital, Neu Capital raising, NYC Seed and Joanne Wilson.